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New Normal Big Life

The Blog for Happy Healthy People

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about Antoinette Lee, MBA

The blog for Naturally happy healthy people


Antoinette Lee, MBA, is a freelance writer at Culturs Magazine and Paddling Magazine, a health and wellness public speaker, an outdoor industry influencer, a model, and a brand ambassador for several top-tier outdoor companies. She is the co-founder of Diversify Whitewater and founder of the American Adventure Sports Club.

She was trained in anatomy, physiology, pharmacology, infection control, and disease prevention in the U.S. Army. She has an Associate of Science, a Bachelor's Degree in Economics, and an MBA.
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More about our founder - Antoinette Lee, MBA


Antoinette is also a motivational health and wellness speaker, delivering the "New Normal Big Life" talk and blog. Her debut book is Four Hours to Live — A Soldier's Journey of Adoption, Assault, Advocacy and Adventure. Aside from an amazing recovery journey from using a walker, a service dog, and a full-time caregiver after a traumatic brain injury, spine injury, and PTSD, Antoinette shows others how to create their "new normal" and live the "biggest life" they can envision. One of her passions is talking about how outdoor recreation is at the intersection of health, wellness, conservation, and adventure.

Antoinette can usually be found in the Northwoods, USA, stewarding the forest and river around her homestead while living the adventure sports lifestyle.

From Patient to advocate

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our founder Antoinette Lee, MBA

"Talking to doctors and researching symptoms and treatments can be overwhelming. We've cut through the noise to bring you the facts about your health and wellness."
- Antoinette Lee, MBA

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